Why can Benrui Industry break through when N automobile service companies die?

If you consider leaving as your own setback and experience, define it as an opportunity to learn and grow, transform it into motivation, and promote your own growth, this wealth is a lifetime. After experiencing such a baptism, the person who leaves is not necessarily a bad thing. According to the talent optimization system formulated at the beginning of the year, Zhou Leigang conducted personnel appointment and dismissal, and fired employees to maintain his kindness, Of course, there is no hesitation. If Benrui maintains a high-speed development trend, the entire enterprise needs to run forward. Not long ago, at the Huicong.com 2016 (13th) Automotive Products Industry Brand Festival, Shenzhen Benrui Automotive Products Co., Ltd. was awarded the honor of "2016 Top Ten Automotive Beauty and Maintenance Brands". Founded less than ten years ago, Benrui has achieved a leading position in the domestic automotive service market and become a leader in the industry. The editor of Huicong Automotive Products Network visited Shenzhen Benrui Automotive Products Co., Ltd. and had a deep conversation with Benrui General Manager Zhou Lei to explore the secrets of its rapid development.

With the continuous improvement of user demand, foreign automotive product companies that still follow the DIY formula are clearly unable to meet the consumption needs of Chinese car owners. Starting from the second half of 2004, some domestic enterprises began to provide construction services, promoting the development of the entire automotive service market. At the time of industry transformation, due to factors such as manpower and cost, foreign automotive product companies have chosen to withdraw from the Chinese automotive service market. The Japanese company in charge of Zhou Lei also bid farewell to China at this time.

In response to the domestic post market boom, Zhou Lei's original business began to start a business.

                                                                                                                                                              Mr. Zhou Lei, General Manager of Shenzhen Benrui Industrial Co., Ltd., Accepts an Interview with Senior Editor of Huicong.com

Trick to win

In the chaotic early stages of market development, when all industry rules were not established, entrepreneurs who were able to seize the opportunity and take advantage of the situation often rose to prominence beyond their existing peers. Zhou Lei has been rooted in the field of market expansion and channel promotion for many years, with profound experience and industry acumen. He has his own unique insights into the domestic automotive supplies industry, and can help enterprises open up the market based on his own channel planning.

In 2004, the domestic automotive beauty industry mainly focused on waxing and glazing, with prices ranging from tens to hundreds. The level of fees charged by a car beauty shop is determined by the level of polishing technology. Meanwhile, the automotive service industry has been seller oriented for over a decade, deciding what to sell to customers. Because it is the seller who leads, what the seller needs is profit. Therefore, to open up channels in the national market, profit is the most important. Zhou Lei took on the channel resources of his old company, but he has reopened his own business field. With a high vision, he has introduced all new fine polishing technology and leading coating products from abroad. The systematic service price of a set of products ranges from 1980 to 2980

If the polishing technology is not up to standard and cannot meet the requirements of the coated product, it will not have an aesthetic effect and will become even more unsightly. Zhou Lei believes that the fundamental to operating a company is the ability to create value for customers. So, when Benrui can provide customers with a better car beauty service experience, and when higher product pricing can bring enough profit space to channel merchants, the Benrui created by Zhou Lei is likely to survive and develop accordingly.

Due to being the first to introduce coating products and refined polishing technology, Benrui spent three years educating the channel. Zhou Lei mainly plays in the Jiangsu and Zhejiang regions, and promotes through provincial-level agents. From the end of 2004 to 2007, he conducted hundreds of training sessions for dealers every year. Such frequent training requires significant operational costs. However, Benrui relied solely on the procurement volume of these individual stores to support market operations and quickly established a foothold in the automotive beauty industry, laying a solid foundation.